70 percent of consumers expect a personalized experience from brands and a mobile app is the best way to facilitate communication with your customers.

Right from communicating with the target audience to promoting and selling products, companies are creating mobile apps to boost the online presence. An amazing app gives a small business an edge in competing against larger companies.

84% of customers say being treated like a person, not a number, is very important to winning their business.

According to a report, 42 percent of small businesses have already invested in their own mobile app development and 30 percent have planned to invest in building one.

One of the most important roles that a mobile app can fulfill in your business strategy is that of lead generation. At many levels, mobile apps serve as an important strategic tool for generating potential leads.

In many scenarios, it’s observed that mobile apps are better than social media because they promote interaction and personalization at a much closer and localized level. Here is how mobile apps can help in lead generation.

How To Generate Leads With Your Mobile App?

With the usage of mobile apps continuously growing, companies now realize that having a mobile app is essential for driving business growth. This is why they are using a mobile app as a tool to improve the marketing and sales strategies while offering enhanced customer experience. Here is how mobile apps can be used for lead generation.

“Don’t underestimate the value of the 65% of app downloads that are initiated from app search. Refine your app’s listing in the App Store and Google Play to make sure it’s being found and adopted by almost all your most valuable customers. Also, make sure that App Store Optimization is a central part of your app marketing strategy.” -Bobbie Gersbach-Smith, ANZ Director, M&C Saatchi Mobile.

Here is a brief case study that will help you know how mobile apps can help in lead generation. If you are interested in knowing how mobile apps can be used for lead generation, reading this would certainly be of great help.

A Case Study on ASDA

ASDA, UK's second-largest supermarket chain that has more than 500 stores, came up with an app to drive its sales.

Objective

ASDA wanted to provide an alluring shopping experience to its customers through a mobile app. ASDA specifically wanted to come up with an online grocery app to drive sales.

Strategy Implemented

ASDA analyzed customer feedback and found out that customers wanted a simple and user-friendly mobile app. Based on this feedback, the company integrated certain features in the mobile app such as, barcode scanner, a recipe finder, and a store locator.

Results

The app accounted for 90% of all grocery sales exceeding the desired objective. The frequency of online shopping from their mobile app was 1.8 times higher than their desktop site. The app helped in increasing the number of shoppers and retaining them too.

As the fight to win the trust of your customers becomes more and more competitive, your business needs to implement planned and well-designed strategies to attract qualified leads and build long-lasting relationships with new and existing customers. 

Localization

One of the ways mobile apps can boost lead generation for your business is its ability to collect very precise data related to the user's location, mobile carrier, phone model, and more. This makes your mobile app a valuable tool for customer profiling using which you can know about your customer’s location.

Knowing where your customers are and what is the right time to interact with them, allows companies to render personalized experience to users. This enables businesses to make the appropriate call to action at the right time that is relevant to each user’s state of mind and available time to interact with your business.

Localization helps businesses to create push notifications thus enabling companies to offer a promotional offer or discount code to your mobile app subscribers. Enticing and alluring offers and discounts compels your customers to keep coming back to your services. Simply put, mobile apps work as a customer retention strategy for growing your business.

91% of consumers are more likely to shop with brands that provide relevant offers and recommendations (source).

80% of customers are more likely to purchase a product or service from a brand that provides personalized experiences (source).

72% of consumers in 2019 only engage with marketing messages that are customized to their specific interests (source).

Creating More Engagement!

Here is more on how mobile apps can be used for lead generation. If you plan to organize a social event, it’s important that you notify all the subscribers of your mobile app and offer them alluring gifts and discounts in case they attend your event. This creates brand awareness and boosts the market reputation of your brand.

Consumers feel special when invited to such events which strengthen the bond with your customers. They tend to connect better with your brand thus willing to share more personal information about their preferences. This facilitates a flow of communication with users enabling them to interact more effectively using mobile apps.

Sending Latest News Through Push Notifications

Let’s continue our discussion on how mobile apps can help in lead generation. As compared to emails, mobile notifications are more likely to be opened and read on the spot. They have a huge potential to bolster customer engagement immensely.

According to Kahuna’s report, user engagement with push notifications, when appropriately timed, can be off the charts as high as 80 percent.

Companies now are using push notifications as a marketing strategy for promoting their brand.

According to the Direct Marketing Association, the average email open rate is as low as 22 percent.

You can choose to announce a sale, special discount, or content with a mobile app using push notifications. But it’s important that you do not overdo it as this can annoy your customers.

With the use of effective push notifications, companies can make the most of their mobile apps and build an integrated lead generation funnel. This is how mobile apps can help in lead generation.

Final Words!

With millions of apps prevailing in the market space, the competition now has become tougher than ever before. ‘Survival of the fittest’ is the new business norm. This is why enterprises both big and small are choosing mobile app development to drive business growth. A great mobile helps not only help in expanding your customer base but also boost lead generation for your business. By now, I am sure you have a clear idea of how mobile apps can be used for lead generation.

Photo by Austin Distel on Unsplash